May 4 th - 6 th 2021
General programme of the event

4 Tuesday

Habanos World Days
08:00
14:00
20:00
La Habana
Madrid
Beijing
Habanos Premier:
Habanos, S.A. Co-presidents welcome you.
Discover the Cohiba Year and the main product launches for 2021.
08:45
14:45
20:45
La Habana
Madrid
Beijing
Habanos World Challenge:
Show what you know and win a fantastic prize.
Let the challenge begin!
09:00
15:00
21:00
La Habana
Madrid
Beijing
Opening of the Virtual Trade Show:
Exhibitors from all over the world and Habanos, S.A. have something to show you. Come visit them.
09:00
15:00
21:00
La Habana
Madrid
Beijing
Press Conference:
For accredited press only.
10:00
16:00
22:00
La Habana
Madrid
Beijing
Habanos Premier:
Presentation of the Dupont Articles: A luxurious contribution to the 55th Cohiba’s Anniversary.
10:30
16:30
22:30
La Habana
Madrid
Beijing
Pairing:
Cohiba Behike and Havana Club Maximo pairing by “Maestro de maestros” Habanosommelier Juan Jesús Machin (Cuba).

5 Wednesday

08:00
14:00
20:00
La Habana
Madrid
Beijing
360º Videos:
Virtual visit to plantations and factories, an all-round experience.
08:00
14:00
20:00
La Habana
Madrid
Beijing
Habanos World Challenge:
Are you the most knowledgeable about Cohiba in the world? Prove it! Continue the challenge.
08:30
14:30
20:30
La Habana
Madrid
Beijing
Conference:
Discover “Cohiba, a success story"
09:30
15:30
21:30
La Habana
Madrid
Beijing
Habanos Premier:
2021 product launch.
10:00
16:00
22:00
La Habana
Madrid
Beijing
Pairing:
Cohiba Robustos and Havana Club 15 years pairing by Manuela Romeralo (Spain), first female Habanosommelier Contest winner.
11:00
17:00
23:00
La Habana
Madrid
Beijing
Habanos Premier:
Presentation Zenith Cohiba 55th anniversary watch.
Habanos World Days

6 Thursday

Habanos World Days
08:00
14:00
20:00
La Habana
Madrid
Beijing
360º Videos:
Virtual visit to La Casa del Habano and Cohiba Atmosphere, an all-round experience.
08:30
14:30
20:30
La Habana
Madrid
Beijing
Habanos Premier:
2021 product launch.
09:00
15:00
21:00
La Habana
Madrid
Beijing
Pairing:
Cohiba Maduro 5, Genios and Cognac Martell Cohiba pairing by Daylin López Aguilar, Habanosommelier and Habanos World Challenge finalist.
09:45
15:45
21:45
La Habana
Madrid
Beijing
Habanos Premier:
Cognac Martell Cohiba
10:00
16:00
22:00
La Habana
Madrid
Beijing
Pairing:
Cohiba Espléndidos and Havana Club Tributo 2021 pairing by Darius Namdar (United Kingdom), Habanosommelier Contest winner 2018.
11:00
17:00
23:00
La Habana
Madrid
Beijing
Habanos World Challenge:
Discover the winners!
11:30
17:30
23:30
La Habana
Madrid
Beijing
Habanos Premier:
2020 Habanos Award Nominees.
Official farewell by Habanos, S.A. Co-presidents.
Sponsors
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